The Importance Of Mobile Friendly Websites.
Most of us have known for a long time that people everywhere are increasingly accessing the internet on a range of devices. No longer is it safe to assume that a visitor to your company website will be using a traditional desktop or laptop computer. Traditional websites, even those developed a few years ago, were not commonly formatted for mobile-display, and do not render well on today's modern devices.
On April 21st, 2015 arrived the big boom impact Google rolled out changes to it’s algorithms that expanded its use of ‘mobile-friendliness’ as a ranking factor. This means that a lot of websites out there could be hit pretty hard in the mobile search results because having a mobile friendly website is very good for SEO According to studies 50% of the big retail companies do not have mobile friendly websites. Therefore this update has the potential to cause a big upset in the world of e-commerce. But many decision-makers are still not aware that this is an important issue which can affect the bottom-line of their businesses.
According to research groups 60% of internet traffic comes from mobile devices now. The amount of shoppers using mobile devices rose to 35% in 2014. So if you don’t have a mobile friendly website, that’s a lot of users that cannot view your site, and a lot of potential clients or customers that you can say goodbye to!
